Social media represents one of the most exciting ways for companies to advertise themselves in the 21st century. Creating a community that shares and relates your message for you, having a following on Facebook as well as other social media outlets can provide a big boon for your company. At the same time, it can work against you, especially if you are not careful.
Let’s take a moment to review what you should and should not do on Facebook as a company. With any luck, you will be able to better utilize this resource to make your name known and increase your brand awareness.
1. Be Aware Of The Features, Terms, and Conditions Of Facebook
Facebook is an amazing resource for companies that when used correctly can provide a range of benefits. At the same time, if you do not do your research before creating an account, then you may make one of the many mistakes companies new to Facebook end up making. Be sure to start a business instead of a profile page for your company. In addition, take some time to review the features for your business profile. Along with features, you will have to be aware of the terms and conditions of Facebook if you want to run a successful page. Some of the biggest problems that companies run into are tagging people without their permission in photos as well as running contests. So, save yourself the hassle of having your account suspended and learn the rules.
2. Keep Your Information Up To Date And Changing
Another common mistake companies make is to create a profile and the never revisit it. The key to a successful Facebook page is to keep the information up to date and to be actively working to get friends and interested parties to like your company profile page. Simply creating a profile and then never changing it or keeping it up to date will result in little gain for your company. Keep posting new information, address any questions or comments people leave on your page, and be an active presence.
3. Choose The Right Way To Convey Your Message
Facebook is all about word of mouth marketing. In fact, one of the worst things that you can do on Facebook is to try and broadcast your message. This is far less effective then actively engaging with your potential customers and providing them with the information they need to not only be better informed, but to bring that information to their friends.